There are 9 benefits of bulk SMS Marketing, and they are:
1. 100% Market Potential
Everyone has a mobile phone these days and the only messaging app on every single mobile phone is SMS app.
2. High Open Rate
Text Messages have an open rate of 98% compared to email marketing has an open rate of 23%. You can be pretty much guaranteed your bulk SMS messages will be read by your customers.
3. Permission-based Marketing
Bulk SMS marketing is permission-based marketing. You may only send messages to people who have allowed you to do so. When you get permission from customers to accept your bulk SMS marketing, it means your messages are welcomed to the high conversion rates of bulk SMS marketing.
4. Customers love it
Customers have asked to receive updates about your business which means they are interested in the services you provide. The proof of how much customers love bulk SMS is in the conversion rates which beats all other marketing channels.
5. Flexible Platform
Send your message now, or schedule it for later. Personalize the message to each customer, send an automatic scheduled text message. There are lots of options with most bulk SMS platforms.
6. Instant Delivery
Your messages are delivered in seconds to your customers. According to statistics, 90% of text messages are read within 3 minutes after receiving. And this shows the benefits of bulk SMS messaging. So, if you want to see immediate results, use bulk SMS.
SMS has been around for 20 years now and trillions of text messages have been sent using the technology.
8. Mobile Friendly
Bulk SMS messages are compatible with every mobile phone. And with consumers spending more time with their mobile phone rather than desktops, it is a must for business owners to have a mobile marketing strategy.
9. Bulk SMS has high conversion rates
The overall conversion rates for bulk SMS across all industries is 12%. However, many industries report much higher returns, some as high as 50% such as in the FMCG sector. Even 12% is an excellent return, however, if you send bulk SMS to 1,000 customers you will get 120 customers purchasing from you. Multiply 120 by your typical purchase price and you can easily work out how good the return will be.
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